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Every blog and post on WordPress.com has a WP.me URL now. In order to form the key, a hash function can be made, or a random number generated so that key sequence is not predictable. It is simple to change your permalink structure, though if you have been blogging for a while you will need to redirect your old URLs to the new permalinks. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).