We strongly recommend you thoroughly test your campaigns that use Google Analytics tracking to ensure your links function properly. As an example of how link tracking works, if your site’s domain is example.com, your link domain might be set to link.example.com. This is achieved by using a redirect which links to the web page that has a long URL. To view stats for your custom campaigns go to Google Analytics Reporting » Traffic » Sources » Campaigns and you will see something like this.
But like I said, on Twitter, the Twitter folks have already figured out the whole URL shortening thing. We want tracking to work everywhere so I recommend using a library with robust cross-browser event handling. A few well-known websites have set up their own URL shortening services for their own use – for example, Twitter with t.co, and Google with goo.gl.
It is more focused on what happens once a visitor comes to your site.Email Tracking See who opens your emails, links, and attachments. As they say, barriers can boost creativity, so people have learned to be pretty witty with 280 characters, even inventing hashtags to make the whole process easier. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).