WordPress provides several permalink structure options. These “pretty” permalink options have gotten some flak in the past for being a drag on your WordPress installation, but newer versions (version 3. Create one tracker for each platform, and create the multi-platform tracker like so: Any clicks from iPhones, iPads and so on will be sent to the iTunes App Store, and those clicks will be counted and shown toward your iOS tracker. Using it for spamming or illegal purposes is forbidden and any such use will result in the TinyURL being disabled and you may be reported to all ISPs involved and to the proper governmental agencies. How Click Tracking Works When you enable click tracking in a campaign, MailChimp adds tracking information to each click-through URL. Use Custom Short URLs in my books and newsletters to encourage trust and build brand loyalty with fans. On Twitter and some instant-messaging services, there is a limit to the number of characters a message can carry – however, Twitter now shortens links automatically using its own URL shortening service, so there is no need to use a separate URL shortening service just to shorten URLs in a tweet. You’d be able to see anytime someone who got your direct mail package in the mail, actually went to your website.